KEEP UP Campaign
With women’s sports gaining momentum, I created a bold campaign for the U.S. Women’s Open centered on the tagline “Keep Up”. Aiming to capture the energy, speed, and unstoppable rise of women’s sport. This was a internal mentor led project.
Concept & Approach:
The campaign focuses on athletes entering the “zone”, the intense flow state where everything else fades. I wanted to visualize this mindset through dynamic typography, motion, and 3D visuals. Coco Gauff was chosen as my hero image through the campaign, embodying focus, power, and determination.
I developed 3D stills featuring tennis balls in motion, integrated with flow-inspired visuals. Experimented with type animation for the tagline to convey energy and rhythm.
Also i Designed social media posts combining hero imagery, 3D elements, and playful pen-scribble animations.
OOH/2D Animation/3D Modelling
/Social Media
RESEARCH AND DELVOPLMENT